Category: Psychology

Why Do We Do One Thing and Say Another?

Throughout history, our behaviour has been dominated by an innate drive for survival. Often our strongest desires are also the ones that are the oldest evolutionarily; the congenital impulses that will aid our ability to reproduce and pass on our genes to the next generation. Over time, the brain has developed and evolved to enable…

By Rhi Willmot 10 February 2016 0

Kolding Design Camp 2012

What do you do when you want to change someone’s behaviour? You can ask them to change. You could put up a poster. Perhaps try and explain why they should change. Or alternatively, you could make subtle changes to the environment to subtly influence the automatic behaviour of the individual to do what you want…

By JuanParki 24 October 2012 0