Why Do We Do One Thing and Say Another?

Throughout history, our behaviour has been dominated by an innate drive for survival. Often our strongest desires are also the ones that are the oldest evolutionarily; the congenital impulses that will aid our ability to reproduce and pass on our genes to the next generation. Over time, the brain has developed and evolved to enable…

By Rhi Willmot 10 February 2016 0

Changing Behaviour at Bangor University

Over 40 academics attended our Research Innovation workshop on behaviour change. I don’t think I am exaggerating when I say that it was a vibrant and excited crowd of people who we keen to make the most of the 4 hour session. There were some hungry looking faces by the end, but talk of obesity…

By JuanParki 10 April 2013 0

Helping Business Behave

We all know how to live a better life. For a start, we would eat more fruit and vegetables, we would exercise more, probably drink a little less. We would also stop smoking. We would work hard and enjoy the time we have with our friends and families. We’d also do more in the local…

By JuanParki 12 March 2013 0

Kolding Design Camp 2012

What do you do when you want to change someone’s behaviour? You can ask them to change. You could put up a poster. Perhaps try and explain why they should change. Or alternatively, you could make subtle changes to the environment to subtly influence the automatic behaviour of the individual to do what you want…

By JuanParki 24 October 2012 0