What is it?  Reward and punishment have long been used to direct behaviour. However, introducing extrinsic motivational consequences such as these can fundamentally change how we view a situation, in turn altering our motivation and subsequent action. As such, they must be carefully applied in order to be effective, and to avoid pitfalls which drive unintended behaviour.    For example, the introduction of a monetary fine for parents who are late to collect their children … Continue reading Incentives