Using Social Norms to Influence Population Behaviour
What is it? At a time when the population is being urged to socially distance, it is important to recognise how social norms impact human behaviour, and how to leverage this in fighting Covid-19. Behavioural scientists define ‘social norms’ as the unwritten rules or expectations within a society or group (1), for example shaking hands … Continue reading Using Social Norms to Influence Population Behaviour
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